Or, c’est une mode qui dure depuis pr\u00e8s d’un si\u00e8cle. C’est lors de l’entre-deux guerres, notamment par la vogue commen\u00e7ante des films hollywoodiens (leur exportation explosa dans les ann\u00e9es 1920) qui portaient le mythe du dollar, et parall\u00e8lement par l’\u00e9tablissement de la puissance financi\u00e8re des USA face \u00e0 des puissance europ\u00e9ennes \u00e9puis\u00e9es par la Grande Guerre, que la mode du dollar comme mythe de la richesse s’imposa dans les psychologies. Les deux causes se justifiaient l’une l’autre: la mode et le mythe \u00e9taient justifi\u00e9s par la puissance, tandis que la puissance \u00e9tait magnifi\u00e9e par la mode et le mythe, donnant sa sa l\u00e9gitimit\u00e9 \u00e0 l’h\u00e9g\u00e9monie du dollar. La psychologie jouait un r\u00f4le puissant et cette op\u00e9ration, quasiment m\u00e9canique \u00e0 cause de l’usage syst\u00e9matique de la communication comme outil de propagande propre \u00e0 l’am\u00e9ricanisme, fut un des outils formidables de l’am\u00e9ricanisation des psychologies.<\/p>\n<\/p>\n
\tVoici que le dollar n’est plus \u00e0 la mode (out of fashion<\/em>), et c’est une bien grande nouvelle. C’est ce que nous dit The Independent<\/em>, annon\u00e7ant que le rappeur Jay-Z<\/a>, apr\u00e8s le mannequin Gisele Bundchen<\/a> (la mieux pay\u00e9e du monde, $30 millions par an, \u00e0 traduire en euros), veulent d\u00e9sormais \u00eatre pay\u00e9s en euros, et plus en dollars: \u00abRappers join models in insisting on euros as greenbacks fall further out of fashion.<\/em>\u00bb Il est vrai que lorsque ce monde du show business<\/em> international au sens le plus large, absolument connect\u00e9 \u00e0 l’am\u00e9ricanisme et \u00e0 son obsession de la puissance et de la notori\u00e9t\u00e9 par les techniques fondatrices de la publicit\u00e9 et des relations publiques, lorsque ce monde commence \u00e0 d\u00e9serte le dollar, il est temps de consid\u00e9rer qu’un grand \u00e9v\u00e9nement est en formation.<\/p>\n<\/p>\n \t\u00abPay attention as you watch the catchy new music video from the mega-star rapster Jay-Z, Blue Magic, and see if you can’t spot the product placement. It is not a fancy car that he is endorsing although both his rides, a Rolls- Royce and soft-top Bentley, are plenty spiffy but rather a currency and it is not the dollar.<\/em><\/p>\n<\/p>\n \t\u00bbLike so many in the hip-hop genre, the song is a celebration of ostentatious wealth. But capturing the attention of commentators in this clip, shot in the glimmering, neon-lit canyons of New York City, are the repeated glimpses of flickering wads of 500 notes. Jay-Z has thus performed a currency defection: the dollar is not just down, it is out. The euro is the new bling.<\/em><\/p>\n<\/p>\n \t\u00bbIt is only a music video, but Jay-Z, whose influence on pop culture is immense, may, wittingly or otherwise, be bringing America to what some pundits call the point of recognition the moment when the droop of the dollar against other currencies ceases to be the preoccupation only of economists and American tourists in Paris, and enters the popular zeitgeist as a new and unsettling reality.<\/em>\u00bb<\/p>\n<\/p>\n \tL’Am\u00e9rique s’inqui\u00e8te-t-elle de cette d\u00e9sertion du dollar, m\u00eame et surtout dans le monde politiquement le plus futile et psychologiquement le plus am\u00e9ricanis\u00e9? (Tout cela, y compris pour les rappeurs, m\u00eame s’ils se veulent intellectuellement anti-am\u00e9ricaniste: nous parlons ici de la m\u00e9canique des positions.) Certes non. L’Am\u00e9rique est encha\u00een\u00e9e \u00e0 son arrogance et \u00e0 sa vanit\u00e9.<\/p>\n<\/p>\n \t\u00abBut awareness on Main Street America may be lagging behind. Listen to presidential candidates take questions on the stump in Iowa and New Hampshire and still you will hear nary a question about it. Americans have been accustomed for so long to thinking of the dollar as reigning supreme and unassailable, that the reality will take time to sink in.<\/em><\/p>\n<\/p>\n \t\u00bbIt’s ignorance and arrogance, commented Clyde Prestowitz, of the Economic Strategy Institute. The candidates, the voters, the country’s elite they all take it for granted that the US currency is always going to be the world’s currency. It hasn’t hit them yet.<\/em><\/p>\n<\/p>\n \t\u00bbBut Jay-Z has given the dollar’s slow demise visuals and a soundtrack, while Bundchen has given it a sexy face. Now Americans, reluctant as they may be, might start to pay attention.<\/em>\u00bb<\/p>\n<\/p>\n <\/p>\n \tMis en ligne le 17 novembre 2007 \u00e0 12H42<\/p><\/p>\n","protected":false},"excerpt":{"rendered":" Or, c’est une mode qui dure depuis pr\u00e8s d’un si\u00e8cle. C’est lors de l’entre-deux guerres, notamment par la vogue commen\u00e7ante des films hollywoodiens (leur exportation explosa dans les ann\u00e9es 1920) qui portaient le mythe du dollar, et parall\u00e8lement par l’\u00e9tablissement de la puissance financi\u00e8re des USA face \u00e0 des puissance europ\u00e9ennes \u00e9puis\u00e9es par la Grande… <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"categories":[2],"tags":[7230,3396,7229,7228,7232,7226,7231,7227],"class_list":["post-69421","post","type-post","status-publish","format-standard","hentry","category-bloc-notes","tag-bundchen","tag-dollar","tag-gisele","tag-jay-z","tag-mannequin","tag-mode","tag-rap","tag-show-business"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/new.dedefensa.org\/index.php\/wp-json\/wp\/v2\/posts\/69421","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/new.dedefensa.org\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/new.dedefensa.org\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/new.dedefensa.org\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/new.dedefensa.org\/index.php\/wp-json\/wp\/v2\/comments?post=69421"}],"version-history":[{"count":0,"href":"https:\/\/new.dedefensa.org\/index.php\/wp-json\/wp\/v2\/posts\/69421\/revisions"}],"wp:attachment":[{"href":"https:\/\/new.dedefensa.org\/index.php\/wp-json\/wp\/v2\/media?parent=69421"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/new.dedefensa.org\/index.php\/wp-json\/wp\/v2\/categories?post=69421"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/new.dedefensa.org\/index.php\/wp-json\/wp\/v2\/tags?post=69421"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}