\tDaniele Pozzati<\/a>, sp\u00e9cialiste des m\u00e9dias, notamment allemands, du site Russia Insider<\/em>, d\u00e9veloppe quelques observations festives concernant l’\u00e9volution du succ\u00e8s d’influence (et donc commercial), ou plut\u00f4t de l’insucc\u00e9s grandissant de la presse-Syst\u00e8me, en Allemagne, depuis la sortie du livre de Udo Ulfkotte, Gekaufte Journalisten<\/em> (pour une fois, donnons le titre en allemand, apr\u00e8s l’avoir \u00e9voqu\u00e9 en fran\u00e7ais, notamment le 20 novembre 2014<\/a>). On rappelle que Ulfkotte d\u00e9taillait la fa\u00e7on dont la CIA avait purement et simplement achet\u00e9 une part importante du corps des journalistes allemands, exactement comme le maquignon, \u00e0 la foire aux bestiaux, enrichit son patrimoine d’une esp\u00e8ce particuli\u00e8rement succulente et efficace, type charolais, si l’on veut…<\/p>\n<\/p>\n \tLa nouvelle que nous apporte Pozzati est que la publication du livre de Ulfkotte, dont le succ\u00e8s ne se d\u00e9ment pas malgr\u00e9 le blackout<\/em> de la presse-Syst\u00e8me, a eu un effet d\u00e9vastateur sur l’audience et la fr\u00e9quentation des sites de la grande presse-Syst\u00e8me allemande. Un tel effet commen\u00e7ait d\u00e9j\u00e0 au mois de septembre, suite aux exc\u00e8s antirusse de la presse allemande (l’affaire de la destruction du vol MH17) mais la courbe devient un effondrement en octobre. Pozzati fournit un ensemble de graphiques de l’analyse d’audience par le syst\u00e8me Alexa, une soci\u00e9t\u00e9 de comptage de fr\u00e9quentation travaillant pour Google, montrant cet effondrement d’octobre 2014, de six publications ma\u00eetresse de la presse-Syst\u00e8me : Stern<\/em>, FAZ, Focus<\/em>, Spiegel<\/em>, Die Welt<\/em>, Zeit<\/em>.<\/p>\n<\/p>\n \t\u00abThey call it the Ulfkotte-effect. And it’s beginning to resemble an avalanche. Since the publication of Udo Ulfkotte’s Gekaufte Journalistenin September now a n\u00b01 Amazon bestseller, in which he charges that the CIA regularly bribes top German journalists, himself included, German readers’ disaffection towards their mainstream media appears to have crossed a point of no return.<\/em><\/p>\n<\/p>\n \t\u00bbGranted, sales of newspapers and magazines have fallen everywhere, not just in Germany. But this is different. This is a boycott that is affecting web traffic. Germans are steering clear of mainstream media websites. Many Germans have not been too shy to announce their intention on social networks. Some have uploaded videos calling for a boycott on YouTube. Others have created groups calling for the same on Facebook. The other visible result of reader disaffection has been that throughout September the number of unique visitors to six major German newspapers and magazines was falling steadily. In October, it simply sank.<\/em><\/p>\n<\/p>\n \t\u00bbYet up until early summer these same websites had been generating a large and stable amount of traffic. This is an unprecedented trend, and one that is wholly distinct from the fall in newspaper sales generally.<\/em> […] The Spiegel’s infamous Stoppt Putin Jetzt July 29 cover apparently played a key role in incensing public opinion. An official readers’ complaint against Der Spiegel’s cover was upheld in August by the German Press Council. The latter ruled that the pictures of MH17 victims on the cover had been instrumentalized in the context of a political statement.<\/em><\/p>\n<\/p>\n \t\u00bbGermany’s print media was warned even before that, on April 28, when Cicero, a leading German monthly, published a column titled: Pride after the Fall. The captions read: Newspapers die. The reason: they go against their readers. The current Russia reporting is an example. That’s not the way to engage with readers. The author, Alexander Kissler wrote: Every quarter the newspapers sector grieves. This is when plummeting circulation figures are released. The curve travels from top left to bottom right, in fact it is not a curve anymore, but a straight line, unstoppable on its way to Zero.<\/em>\u00bb<\/p>\n<\/p>\n \tIl s’agit d’une analyse particuli\u00e8rement impressionnante, qui constitue une premi\u00e8re dans le monde de la communication, par sa brutalit\u00e9, par sa rapidit\u00e9, par sa connectivit\u00e9 entre une tendance si marqu\u00e9e et des \u00e9v\u00e9nements clairement identifi\u00e9s. L’avantage de l’internet \u00e0 cet \u00e9gard, par rapport aux sites de la presse-Syst\u00e8me, c’est qu’il permet des actes instantan\u00e9s, imm\u00e9diatement comptabilisables, qui constituent des manifestations concr\u00e8tes d’opinion. Il y a dans ce cas bien plus qu’une mesure quantitative d’audience, mais bien une mesure quantitative d’audience par rapport \u00e0 la qualit\u00e9 du travail fournie.<\/p>\n<\/p>\n